Although that one and the famous "Only YOU Can Prevent Forest Fires" are direct appeals to everyone who sees the poster, the first Smokey Bear poster had a different message. It said "Care WILL prevent 9 out of 10 woods fires!"
Notice the differences. It's not a personal appeal, and instead of saying "forest fires," it calls them "woods fires."
Which do you think is more effective?
Only YOU is more effective IMHO. Thanks for the post. Where did you find this?
ReplyDeleteHugs, Leslie Ann
The posters were on display at the Wyoming State Museum last summer. The information about Smokey's first slogan is from the US Forest Service. https://www.fs.usda.gov/features/story-smokey-bear
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