Wednesday, January 15, 2020
This equation -- man plus fire equals burned tree -- is, unfortunately still true.
Did you notice the fire alarm next to the poster? I know it was only coincidental, but I liked the juxtaposition.
Monday, January 13, 2020
Wednesday, January 8, 2020
Although that one and the famous "Only YOU Can Prevent Forest Fires" are direct appeals to everyone who sees the poster, the first Smokey Bear poster had a different message. It said "Care WILL prevent 9 out of 10 woods fires!"
Notice the differences. It's not a personal appeal, and instead of saying "forest fires," it calls them "woods fires."
Which do you think is more effective?
Monday, January 6, 2020
Wednesday, January 1, 2020
Did you know that Smokey Bear (no, it's not Smokey THE Bear) had his 75th birthday last year? August 9, 1944 was the big day. In celebration of his 75 years as a spokesbear for fire safety, the Wyoming State Museum had an exhibit of some of Smokey's posters last summer.
Don't worry if you can't make out the details. I'm going to feature some of my favorites this month. So ... come back next week to see more of Smokey.