Wednesday, January 8, 2020
Wednesday in Wyoming - January 8, 2020
Although that one and the famous "Only YOU Can Prevent Forest Fires" are direct appeals to everyone who sees the poster, the first Smokey Bear poster had a different message. It said "Care WILL prevent 9 out of 10 woods fires!"
Notice the differences. It's not a personal appeal, and instead of saying "forest fires," it calls them "woods fires."
Which do you think is more effective?