The first store was part of the Golden Rule chain of stores and he was only a part owner, but by 1907 Penney had full ownership of three Golden Rule stores, and in 1913 he incorporated under the J.C. Penney Company, Inc. name. The rest is history.
As you saw from the first picture, the outside is typical of many stores in small towns, complete with a bench for husbands to sit while their wives shop. Here's the interior.
There've been a few changes to it, including the addition of skylights, but much of the rest is the same as it was in the early twentieth century. The merchandise, however, is all twenty-first century. And the welcome that the store's associates give customers would have made Mr. Penney proud, because it incorporates his maxim "to serve the public, as nearly as we can, to its complete satisfaction."


